David Cameron will pledge to confront Britain’s “culture of irresponsibility” with a promise to reward self-sufficiency and hard work.

…

Mr Cameron will pledge: “I can look you in the eye and tell you, that in a Conservative Britain: If you put in the effort to bring in a wage, you will be better off.

“If you save money your whole life, you’ll be rewarded. If you start your own business, we’ll be right behind you. If you want to raise a family, we’ll support you. If you’re frightened, we’ll protect you.

It remains to be seen whether, in a year’s time, the Cameron government will feel it is necessary to waste public money on a massive, pretentious, ostensibly youth-oriented campaign to promote sufficiency among individuals. It will also be interesting to observe whether the Tories will be able to come up with a clear, concise definition of ‘self-sufficiency’ or just a vague, catch-all notion that will merely serve as a political tool to plaster over the government’s lack of real substance, as is already the case in a certain country in Southeast Asia.

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